Tuesday, July 12, 2011

Advertising is sneaky sneaky.

I often read a selection of minimalist blogs as I believe minimalism can play a role in leading an eco-consumer lifestyle. One of the topics often up for discussion is the amount of advertising that we are subjected to on a daily basis (check out this very discussion at one of my favourite minimalist blogs exconsumer.com). There are many reasons why watching a little less tv is a great thing (ability to get more active, more time available, conversations in your house start to naturally grow) and limiting the amount of advertising you are exposed to is one of these. There is no doubt that it is less tempting to buy into the current over consumption lifestyle if you are not constantly bombarded with all the new things you 'must' buy.

Now I am quite aware of the advertising technqiues used out there. Product placements and sponserships are nothing new and if you keep your mind open, you are less likely to blindly follow what you are told. However even I was impressed when I saw the latest strategy; digitally inserting new products and advertisments into old shows and re-runs. A perfect example was noted here http://consumerist.com/2011/07/dvd-cover-for-zookeeper-digitally-inserted-into-how-i-met-your-mother-rerun.html when a 2011 release movie logo was spotted on a 2007 re-run of a tv show. It is really important to be aware of the lengths advertisers will go for you to buy their products.

No comments:

Post a Comment